" has been instrumental at helping our agency provide a strong search offering."

~Jeff Tarran,
Wayfinder Response Marketing

agency services

Whether you run a direct mail firm, a traditional brand-focused advertising agency, or an integrated marketing consultancy, you're probably wondering how to add search to your offerings.

Our Agency Partner program allows agencies to save hundreds of thousands of dollars in staffing and overhead, while leveraging existing staff and resources. Agency Partners take advantage of our expertise, intellectual assets and tools while leveraging their existing client relationships to generate revenue. Agency Partners can choose from the following package of services, customized to their needs:

  1. Agency Training
    We offer 6 trainings to get agencies up and running providing search services.
    1. Introduction to Search Marketing
    2. Paid Search 102
    3. SEO 102
    4. Selling Search Services: Pricing and Setting Expectations
    5. Account Management for Search Services
    6. Analytics and Measurement in Search
  2. Outsourced search services
    Our partner agencies take care of the overall strategy and client relationship. We take care of all the heavy lifting - keyword research, account set-up, coding, SEO, conversion experimentations, analytics, reporting.
  3. Contracts, Proposals, and Pricing
    Our attorneys at Orrick have put together excellent contracts to keep us, and our clients out of trouble. Agency Partners have access to our standard PPC and SEO contracts, and can use or customize them as appropriate for their own clients.
  4. Reporting and Analysis
    Is reporting sucking the life out of your account team? Let ROI's analysts take care of the monotonous work of pulling search report and analyses together.
  5. Pitch prep and participation
    Got a pitch? Our extensive experience, case studies, and portfolio of clients are a huge asset for pitches. Bringing us in adds credibility to your team. We're batting 8/10 for pitches we were brought in on by Agency Partners in '08.

Here are some pertinent statistics for those agencies still wondering whether they should start to provide search services:

Search Marketing IS Branding:

Search Marketing is the fastest growing segment of the advertising industry, and is projected to grow at a 37% CAGR to more than $33 billion in 2010. A recent survey of advertisers also found that the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns. Nearly as many, however (60%) said that selling products was a key objective of search marketing.

Search is the Best Medium for B2B Advertising

An October 2004 MarketingSherpa study of b-to-b buyers reports that nearly 64% of b-to-b businesspeople said search engines are the first place they look when they are online researching a major purchase.

Search Delivers Offline Purchases

New Study by comScore Networks Sponsored by Google Reveals 63% of Search-Related Purchases Occur in Offline Retail Stores, while 25% of searchers purchased an item directly related to their query, and out of those buyers, 37% completed their purchase online.

The study, sponsored by Google, entitled "The Role of Search in Consumer Buying" examined the impact of Web search (excluding comparison shopping sites) on consumers' holiday-related purchases completed online and offline during November and December 2005, across 11 product categories.