SEM services outline

Customer Acquisition and Retention Strategies

We offer a proven, holistic approach that's channel agnostic. Our step by step methodology can helps companies develop ROI-based strategies, create measurement systems, analyze results, and budget with confidence. We often take companies through this process on-site, and also provide training for Marketing, IT, and Finance departments, as well as search strategy sessions for C-Level Executives and company Boards.

Sponsored (Paid) Search

• SEM Audits
• Keyword Research and Expansion
• Ad Copywriting
• Landing Page Design and Conversion Consulting
• Multivariate Testing (Simple, Taguchi and Beyond)

Search Engine Optimization (SEO)

• Massive, Rapid Content Creation (MARCC, TM)
• Original Content Development
• Reputation Management
• Press Release SEO
• SEO consulting for blogs
• Link-building campaigns
• Blog Ghost-writing

Analytics

• Analytics Audits
• Outsourced Analyst Services
• Comfortable with Google Analytics, WebTrends, Omniture SiteCatalyst, Unica and others

Usability and Conversion Analysis

• Usability Audits
• Landing Page and Microsite Optimization

International Search Marketing (SEO and SEM)

• UK
• German
• Russian
• Spanish
• French
• Italian
• Chinese

Software Services

Custom API development capabilities. Ideal for large internal search teams, we can help your firm integrate Google Adwords, Google Maps, Yahoo Search Marketing, MSN, Facebook, Yelp, and many others.