George RevutskyFounder CEO
George is an online marketing pioneer with particular expertise in search marketing, conversion, usability, and web design. He has been crafting online strategies and campaigns for major corporations since 1996. His client list includes American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), Peoplesoft, COIT Cleaners, TRUSTe, Union Bank, Cardstore.com, Siemens Medical Systems, Intel, Disney, Intraware, Aspect Software, and Bentley Motors Corp, among others. Prior to founding ROI.works in 2000, he was in charge of Client Services, Marketing, and Site Services at Cybergold, Inc. (NASD-CGLD), and was a part of the executive team that took the company through its IPO.
Cybergold was the Internet's first Cost Per Action, results-based advertising company. In 1999 and 2000, with over 7 Million members, Cybergold ranked as one of the top 30 most popular consumer sites on the internet, and one of the 6 most popular shopping sites, according to Nielsen Netratings. Cybergold later merged with MyPoints, and was sold for $160MM to United Corp.
Prior to to Cybergold, George served as Director of Interactive Marketing for Shugart Matson Young, one of the largest independent Bay Area ad agencies at the time. He started there after SMY acquired 1HOT, the search engine optimization (SEO) and web design firm he started in 1996.
George trains and continues to advise a number of advertising agencies and marketing firms on search marketing best practices. He has been featured in a number of business and high-tech publications, including CNET's Builder.com, the San Francisco Business Times, and the East Bay Business Times. He has been the headline speaker at the Loyalty and Incentives Conference, and spoken at Apple, Betasphere and the Silicon Valley Ad Club.