The ever-more-flexible (and ever-more complex) universe of display advertising is an excellent channel to test, whether your goals revolve around customer acquisition or increasing awareness, engagement, preference, and recall.
ROIworks has many years of experience running on the Google Display Network (GDN), as well as the Facebook Exchange (FBX). We can also plan and negotiate direct media buys and run programmatic (RTB) campaigns.
In fact, with a bit of work, you can often make Google Display perform as well (or almost as well) and paid search in terms of CPA, with the added bonus of almost limitless scalability.
Things we worry about so you don’t have to:
- Vendor transparency (DSPs vs. SSPs vs. Ad Exchanges vs. Software platforms vs. Premium Publishers)
- Ad serving, reconciliation and make-goods
- Media planning and buying processes
- Multi-channel attribution
- Cross-channel optimization
- Trafficking creative
In-house Design & Development
Our team of copywriters, designers, and web developers has the chops and technical know-how to deliver the right message, to the right person, using the right medium and creative format. Conversely, we can also partner with your in house creative-director and do some of the heavy lifting while they drive your brand messaging.
Any questions we can answer for you?
Get in touch with us