Your conversion rate is tantamount to your business’ success rate. That’s why our approach to Conversion Rate Optimization (CRO) is a mix of tactical optimization of your funnel combined with more strategic business consulting services.
Tools & Techniques We Employ
- Analytics funnel analysis
- Heat map data
- On-page user surveys
- Heuristic walk-throughs
- Moderated user testing interviews
- A/B Testing
- Call tracking
Conversion Rate Optimization is only effective if there is a strong, well-articulated hypothesis for what to change based on qualitative and quantitative data. By employing the techniques listed above, we become equipped to establish informed, data-driven hypotheses.
Hypotheses manifest themselves in many different forms. Sometimes they involve the implementation of site-wide navigation changes. Other times they might involve altering messaging for first-time site visitors only. Whatever the case may be, we are well-equipped to instrument many different types of tests using the A/B testing tool of your preference, such as Optimizely and Visual Website Optimizer.
My Site is Beautiful — Why doesn’t it convert?
To be honest, we see a lot of companies and sites that have a really slick visual aesthetic and seemingly nifty features. But for one reason or another the conversion rate is suboptimal. Large, well-known companies are routinely leaving 20%-30% of their revenue on the table due to a poor user experience and broken funnels.
A weak conversion rate can be caused by a multitude of factors, and the key to achieving a strong conversion rate is rarely straightforward. Our job as optimizers is discovering WHERE you’re losing customers, WHY you’re losing them and WHAT other customers you could get to buy your product.
When visitors arrive at your site, it’s possible that they have not been properly oriented and are confused about what your site is about. They may also not clearly understand the core benefit of your product or service.
These are just a couple of examples, but the list goes on. The call to action might not be clear. The sign-up process might have too much friction. Visitors might be looking for an answer to one of their questions, but don’t know where to go for the answer.
That’s where we come in. Our team will employ a number of practices and techniques in order to better understand how to increase your conversion rate. And then we’ll test our ideas to get a numerically provable answer.
Any questions we can answer for you?
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