George Revutsky, Founder, CEO
George is an online marketing pioneer with particular expertise in search marketing, conversion, usability, and web design. He has been crafting online strategies and campaigns for major corporations since 1996. His client list includes American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), Peoplesoft, COIT Cleaners, TRUSTe, Union Bank, Cardstore.com, Siemens Medical Systems, Intel, Disney, Intraware, Aspect Software, and Bentley Motors Corp, among others.
Prior to founding ROI.works in 2000, he was in charge of Client Services, Marketing, and Site Services at Cybergold, Inc. (NASD-CGLD), and was a part of the executive team that took the company through its IPO.
Cybergold was the Internet's first Cost Per Action, results-based advertising company. In 1999 and 2000, with over 7 Million members, Cybergold ranked as one of the top 30 most popular consumer sites on the internet, and one of the 6 most popular shopping sites, according to Nielsen Netratings. Cybergold later merged with MyPoints, and was sold for $160MM to United Corp.
Prior to to Cybergold, George served as Director of Interactive Marketing for Shugart Matson Young, one of the largest independent Bay Area ad agencies at the time. He started there after SMY acquired 1HOT, the search engine optimization (SEO) and web design firm he started in 1996.
George trains and continues to advise a number of advertising agencies and marketing firms on search marketing best practices. He has been featured in a number of business and high-tech publications, including CNET's Builder.com, the San Francisco Business Times, and the East Bay Business Times. He has been the headline speaker at the Loyalty and Incentives Conference, and spoken at Apple, Betasphere and the Silicon Valley Ad Club.
Ian Howie, Analytics Director
Ian heads up our Analytics practice and manages our growing team of digital analysts. He has over 13 years of online marketing experience, with deep knowledge of PPC, Analytics, and Conversion Optimization.
Prior to coming to ROI.works, Ian spent several years as head of the PPC and Analytics practice at Conversion Rate Experts, a top UK-based conversion optimization agency. He also had a stint heading up Digital Analytics for Fuel, a part of the Engine Group in London.
Ian got his start in digital advertising when he founded and ran 1UpSearch, an early PPC and SEO agency, until its eventual sale.
He has also been a contirbutor to the Wordtracker Academy since 2008 and had published two Wordtracker books on Google AdWords, including one on advanced bid management strategies.
Stephen Edmondson, Client Services Manager
An expert in paid acquisition, Stephen oversees ROI's account services team. He has over eight years of experience in PPC, Display, and Facebook advertising. He previously managed all online marketing channels for Mercantila, an ecommerce competitor to Amazon in the sporting goods and home furnishings verticals with over 50,000 SKUs.
Prior to Zoostores, Stephen managed PPC & social advertising at Gaia Online, a web-based social teen hangout and gaming property.
In addition to his duties at ROIworks, Stephen is an avid fan of Green Technology, a connoisseur of Brazilian and Japanese cultures, and a budding UX and conversion junkie.
Andrew Van Wart, Lead Developer
One of the Bay Area's original adopters of Respnsive Web Design principles (RWD), Andrew is our front end developer responsible for executing and engineering solutions from UI to fully functional responsive web solutions. He is also well versed in visual design and has a passion for making informed, data-driven design decisions.
Prior to ROI.works, Andrew was lead growth hacker at Practice Fusion and was instrumental in the company's growth initiatives. He also served as instructor and lecturer at Academy of Art University and developed his very own course entitled Principles of Digital Media, which continues to be a prerequisite course for Digital Media students to this day.
Outside of work, Andrew enjoys the physical world of cycling, gardening, and caring for his cat.