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George Revutsky, Founder, CEO

George is an online marketing pioneer with particular expertise in search marketing, conversion, usability, and web design. He has been crafting online strategies and campaigns for major corporations since 1996. His client list includes American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), Peoplesoft, COIT Cleaners, TRUSTe, Union Bank, Cardstore.com, Siemens Medical Systems, Intel, Disney, Intraware, Aspect Software, and Bentley Motors Corp, among others.

Prior to founding ROI.works in 2000, he was in charge of Client Services, Marketing, and Site Services at Cybergold, Inc. (NASD-CGLD), and was a part of the executive team that took the company through its IPO.

Cybergold was the Internet's first Cost Per Action, results-based advertising company. In 1999 and 2000, with over 7 Million members, Cybergold ranked as one of the top 30 most popular consumer sites on the internet, and one of the 6 most popular shopping sites, according to Nielsen Netratings. Cybergold later merged with MyPoints, and was sold for $160MM to United Corp.

Prior to to Cybergold, George served as Director of Interactive Marketing for Shugart Matson Young, one of the largest independent Bay Area ad agencies at the time. He started there after SMY acquired 1HOT, the search engine optimization (SEO) and web design firm he started in 1996.

George trains and continues to advise a number of advertising agencies and marketing firms on search marketing best practices. He has been featured in a number of business and high-tech publications, including CNET's Builder.com, the San Francisco Business Times, and the East Bay Business Times. He has been the headline speaker at the Loyalty and Incentives Conference, and spoken at Apple, Betasphere and the Silicon Valley Ad Club.

Thomas Drese, Vice President of Account Management

Tom brings over 30 years of account management, advertising and marketing experience to ROI.works. He was previously the Senior Vice President, Group Account Director at McCann Erickson, San Francisco. In this role, Tom oversaw all of McCann's major accounts, including Supercuts, Nestle, Chevron, Ortho, PG&E, The National Dairy Board ("Milk. It Does a Body Good."), and the California Table Grape Commission.

Tom has also found time to be an active and sought-after civic leader. As Chairman of the Alta Bates Summit Medical Center Foundation, he was responsible for spearheading the team which reached an all time record for funds raised—$5.3 million, representing a growth of 250% in three years. As a member of the Medical Center Board of Trustees, he currently chairs their planning and marketing committee. Tom was also elected a Regent to the Samuel Merritt College Board in 2001.

Dustin Kittelson, Engineering Manager, Senior Developer

Dustin oversees ROI.works' web and software development projects. He cut his teeth as a software engineer for 4 years at Great Plains, Microsoft and CNET. He then spent a stint as a freelance software developer for several Bay Area companies and joined ROI.works in 2007. On his second day at the company, Dustin appropriated a large second monitor which he steadfastly refuses to return to its owner to this day. He has an Office Ninja guarding his desk.

Rick Boardman, Director, Usability

Rick received his BEng in Computer Systems Engineering and his PhD from Imperial College London in the field of Human Computer Interaction.

He then worked at Google for 5 years in the User Experience team as the lead User Experience Researcher on  Google Adwords and Google Chrome, both conducting research and managing other researchers. Google is a busy place and he also worked on Google Toolbar, Google Pack, Adwords Editor, Google Adsense, Google Analytics, Accessibility, Google Search, GMail, Maps, Froogle, Mobile, Google Accounts, Google Desktop, and a bunch of stuff which doesn’t exist any more.

Earlier in his career Rick spent 3 years as software engineer at a UBS, a Swiss investment bank, and designed and built his own transputer-based computer at Inmos. Hence he knows his awk from his sed. He continues to keep his hands dirty in the coding trenches, and takes pride in being a user experience researcher who understands engineering speak.

His recent client experience includes ongoing UX, Usability, and Conversion work for Slideshare, MyNextCustomer, Socialtext, Hearsay, Project Slice, and CBR.  In his free tiome, Rick is also a UX Advisor at the 500 Startups. 

Gary Ebisuzaki, Senior Web Designer

Gary has over ten years' experience in usability, front-end web application development and design. Prior to joining ROI.works, Gary was a Senior Creative Developer with ChannelNet/The SoftAd Group where he worked on such brands as Volvo, Hunter Douglas, Motorola, Audi, Hallmark, Harman Kardon, Ford and BMW

Previously, he worked at PRC, where he helped develop the Intranet and promotional products to the US Postal Service.

Gary holds a Bachelor of Fine Arts in Illustration from the University of San Francisco, as well as a Certificate in Computer Programming and Operations.

Ariel Conn, Copywriter, Creative Service Manager

Ariel started her career where many copywriters hope to someday end up - at Goodby Silverstein. While there, she worked on the California Milk Board, Saturn, Budweiser, San Francisco Ballet and Girls Inc. She created, produced and directed a TV spot for the Got Milk? campaign (aired during 2003 Women's World Cup), radio spots for San Francisco Ballet, and Wrote one of the six final Budweiser SuperBowl scripts.

Feeling like she wanted to work on a more substantive brand, Ariel then became the Managing Editor of Astrology.com, part of iVillage, Inc. (IVIL).

Her hobbies include literature, volunteering for Gavin Newsom's (first) mayoral campaign, and earning an extra Physics degree in her spare time.