team

George Revutsky, Founder, CEO

George is a search marketing, online media, and web design expert. Since 1996, he has managed numerous marketing initiatives for TRUSTe, Union Bank, Cardstore.com, American Capital Strategies (ACAS), Siemens Medical Systems, Intel, Disney, Peoplesoft, Aspect Software, and Bentley Motors Corp, among others.

Prior to founding ROI.works Search Marketing, Inc. in 2000, he was in charge of Client Services, Marketing, and Site Services at Cybergold, Inc. (NASD-CGLD), and was a part of the executive team that took the company through its IPO.

Cybergold was the Internet's first Cost Per Action, results-based advertising company and one of the top 50 online retail/shopping sites on the internet, with over 7 Million members. Cybergold later merged with MyPoints, and is now part of United Corp.

Prior to to Cybergold, George served as Director of Interactive Marketing for Shugart Matson Young, one of the largest independent Bay Area ad agencies. He started there after SMY acquired 1HOT, the search engine optimization (SEO) and web design firm he started in 1996.

He has been featured in a number of business and high-tech publications, including CNET's Builder.com and the East Bay Business Times. He was the headline speaker at the Loyalty and Incentives Conference, in addition to speaking engagements at Apple, Betasphere and the Silicon Valley Ad Club. George has also trained, and continues to advise, a number of advertising agencies and companies on search marketing best practices.

Dustin Kittelson, Engineering Manager, Senior Developer

Dustin cut his teeth as a software engineer for 4 years at Microsoft and CNET. He then spent a stint as a freelance software developer to several Bay Area companies and joined ROI.works in August 2007.

Gary Ebisuzaki, Senior Web Designer

Gary has over ten years' experience in usability, front-end web application development and design. Prior to joining ROI.works, Gary was a Senior Creative Developer with ChannelNet/The SoftAd Group where he worked on such brands as Volvo, Hunter Douglas, Motorola, Audi, Hallmark, Harman Kardon, Ford and BMW

Previously, he worked at PRC, where he helped develop the Intranet and promotional products to the US Postal Service.

Gary holds a Bachelor of Fine Arts in Illustration from the University of San Francisco, as well as a Certificate in Computer Programming and Operations.

Ariel Conn, Copywriter, Creative Service Manager

Ariel started her career where many copywriters hope to someday end up - at Goodby Silverstein. While there, she worked on the California Milk Board, Saturn, Budweiser, San Francisco Ballet and Girls Inc. She created, produced and directed a TV spot for the Got Milk? campaign (aired during 2003 Women's World Cup), radio spots for San Francisco Ballet, and Wrote one of the six final Budweiser SuperBowl scripts.

Feeling like she wanted to work on a more substantive brand, Ariel then became the Managing Editor of Astrology.com, part of iVillage, Inc. (IVIL).

Her hobbies include literature, volunteering for Gavin Newsom's (first) mayoral campaign, and earning an extra Physics degree in her spare time.

Alex Tsatkin, Senior SEM Strategist

Alex specializes in integrated SEO and PPC strategies. He is also well versed in conversion optimization, reputation management and affiliate marketing.

Alex was formerly a senior SEO specialist with another search marketing firm, and held search marketing and research positions with Milward Brown and Clickfacts.

Alex's prior client experience includes ING, Schick, Fidelity, and Adobe.

Christian Azpiroz, Paid Search (PPC) Specialist

Christian has over 4 years' experience managing paid search campaigns. He previously worked at FriendFinder and Medley.com. He is bilingual in English and Spanish, holds an MBA, and is a Google Adwords Certified Professional.

Thomas Drese, Vice President of Account Management

Tom brings over 30 years of account management, advertising and marketing experience to ROI.works. He was previously the Senior Vice President, Group Account Director at McCann Erickson, San Francisco. In this role, Tom oversaw all of McCann's major accounts, including Supercuts, Nestle, Chevron, Ortho, PG&E, The National Dairy Board ("Milk. It Does a Body Good."), and the California Table Grape Commission.

Tom has also found time to be an active and sought-after civic leader. As Chairman of the Alta Bates Summit Medical Center Foundation, he was responsible for spearheading the team which reached an all time record for funds raised—$5.3 million, representing a growth of 250% in three years. As a member of the Medical Center Board of Trustees, he currently chairs their planning and marketing committee. Tom was also elected a Regent to the Samuel Merritt College Board in 2001.

Ed Cass, Architect

Ed was previously a founding engineer at Marin Software, and a Senior Engineer and PHP Architect at Adteractive.

In an earlier life, he worked as an engineer at Yahoo, and a consultant to Intel, Sun Microsystems, Century Theaters, ESPN Games, and National Geographic. He enjoys shooting small clay plates out of the air, all the while saying "skeet, skeet, skeet" to himself.